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Article Type 1: Peer-reviewed papers
Beyond Reviews of Road Safety Mass Media Campaigns: Looking Elsewhere for New Insights
Barry Elliot
Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety...
Article Type 1: Peer-reviewed papers
A Systematic Review of How Anti-Speeding Advertisements Are Evaluated
B PlantF RezaJ Irwin
A systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the...
This paper reviews literature regarding ‘filler’ (particularly safety) messages on variable message signs (VMS), then evaluates the applicability of Michie, van Stralen and West’s behaviour change wheel for message generation...
Article Type 2: Contributed articles
Regulation of Motor Vehicle Advertising: Toward a Framework for Compliance Research
Robert DonovanLynda FielderMichael EwingRobyn Ouschan
There is concern that certain content within some motor vehicle television advertising may negatively influence the driving attitudes and behaviours of viewers, particularly young people, and hence have a negative...
Article Type 2: Contributed articles
Drivers’ Perception of Two Seatbelt Wearing Advertisements With Different Emotional Appeals and Cultural Settings
R Tay
In this study, a convenient sample of drivers provided their opinions and perceptions of two seatbelt wearing advertisements with different emotional appeals. One advertisement had a more negative emotional appeal...