Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety...
Article Type 1: Peer-reviewed papers
Article Type 1: Peer-reviewed papers
A systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the...
- Article Type 1: Peer-reviewed papersTraditional road safety advertising via media such as television, print media, radio and static roadside advertising is being overtaken by a transition to broader campaigns that include the internet, digital...
- Article Type 1: Peer-reviewed papersMass media campaigns can play an important role in promoting road safety issues to a large proportion of the population. In order to understand what elements make a road safety...
- Article Type 1: Peer-reviewed papersThis paper considers the impact of exposure to road safety threat appeals on intention to take driving risks among young male drivers. In particular, attention is given to the potential...
- Article Type 1: Peer-reviewed papersThe paper presents focus group discussions of two popular SUV television advertisements which emphasised fun and extreme sports, through off-road scenes. Safety was a perceived message of the ads and...
This paper reviews literature regarding ‘filler’ (particularly safety) messages on variable message signs (VMS), then evaluates the applicability of Michie, van Stralen and West’s behaviour change wheel for message generation...
Article Type 2: Contributed articles
There is concern that certain content within some motor vehicle television advertising may negatively influence the driving attitudes and behaviours of viewers, particularly young people, and hence have a negative...
Article Type 2: Contributed articles
In this study, a convenient sample of drivers provided their opinions and perceptions of two seatbelt wearing advertisements with different emotional appeals. One advertisement had a more negative emotional appeal...
- Article Type 2: Contributed articlesSir Robert Peel is regarded as the father of modern policing. He developed a set of principles to guide the emerging Metropolitan Police in the London of the 1800s. Included...
- Article Type 2: Contributed articlesBeing on the phone while driving is highly distracting. Drivers are four times more likely to crash while talking on a phone, and over 20 times more likely if texting....
- Article Type 2: Contributed articlesRoad safety advertisers need to include fear reduction in fear-based advertisements to improve road safety behavioural outcomes. When designing advertisements containing relief components to reinforce safe driving attitudes and practices,...