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Article Type 2: Contributed articles
Vol. 22, Issue 4, 2011November 07, 2011 AEST

The Importance of Fear Reduction in Fear-Based Road Safety Advertising Appeals

Jennifer Algie,
Fear-based appeals Fear pattern Fear reduction Road safety advertising Road safety campaigns
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JRS
Algie, J. (2011). The importance of fear reduction in fear-based road safety advertising appeals. Journal of Road Safety, 22(4), 99–105.
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