Drivers’ perception of two seatbelt wearing advertisements with different emotional appeals and cultural settings

R Tay

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Article Type 2: Contributed articles

Vol. 22, Issue 4, 2011

November 07, 2011 AEST

Drivers’ Perception of Two Seatbelt Wearing Advertisements With Different Emotional Appeals and Cultural Settings

R Tay ,

Advertisements Fear appeal Humour Road safety Seatbelt wearing

ccby-4.0

JRS

Tay, R. (2011). Drivers’ perception of two seatbelt wearing advertisements with different emotional appeals and cultural settings. Journal of Road Safety, 22(4), 82–89.

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