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Article Type 1: Peer-reviewed papers
Vol. 22, Issue 4, 2011November 07, 2011 AEST

What Can We Learn From Recent Evaluations of Road Safety Mass Media Campaigns?

Lisa Wundersitz, Paul Hutchinson,
Campaign evaluation Mass media Road safety advertising Threat appeal
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JRS
Wundersitz, L., & Hutchinson, P. (2011). What can we learn from recent evaluations of road safety mass media campaigns? Journal of Road Safety, 22(4), 40–47.
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