What can we learn from recent evaluations of road safety mass media campaigns?

Lisa Wundersitz; Paul Hutchinson

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Article Type 1: Peer-reviewed papers

Vol. 22, Issue 4, 2011

November 07, 2011 AEST

What Can We Learn From Recent Evaluations of Road Safety Mass Media Campaigns?

Lisa Wundersitz , Paul Hutchinson ,

Campaign evaluation Mass media Road safety advertising Threat appeal

ccby-4.0

JRS

Wundersitz, L., & Hutchinson, P. (2011). What can we learn from recent evaluations of road safety mass media campaigns? Journal of Road Safety, 22(4), 40–47.

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