Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration | Published in Journal of Road Safety

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Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration

Sherrie-Anne Kaye, Melanie White, Ioni Lewis,

Message designMotor vehicle advertisingPersuasionRoad safety advertisingSpeeding behaviourYoung drivers

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