Vol. 31, Issue 4, 2020November 12, 2020 AEST
The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes
The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes
Morrison, B., Sasaki, M., & Morrison, N. (2020). The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br>
driving attitudes. Journal of Road Safety, 31(4), 13–25. https://doi.org/10.33492/JRS-D-19-00230