The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br>
driving attitudes

Ben Morrison; Mark Sasaki; Natalie Morrison

doi:10.33492/JRS-D-19-00230

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Article Type 1: Peer-reviewed papers

Vol. 31, Issue 4, 2020

November 12, 2020 AEST

The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes

Ben Morrison , Mark Sasaki , Natalie Morrison ,

Driving; road safety; motivation; message impact; safety marketing

ccby-4.0

• https://doi.org/10.33492/JRS-D-19-00230

JRS

Morrison, B., Sasaki, M., & Morrison, N. (2020). The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br> driving attitudes. Journal of Road Safety, 31(4), 13–25. https://doi.org/10.33492/JRS-D-19-00230

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