The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br>
driving attitudes

Ben Morrison; Mark Sasaki; Natalie Morrison

doi:10.33492/JRS-D-19-00230

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Morrison, B., Sasaki, M., & Morrison, N. (2020). The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br> driving attitudes. Journal of Road Safety, 31(4), 13–25. https://doi.org/10.33492/JRS-D-19-00230

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The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes