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Article Type 1: Peer-reviewed papers
Vol. 31, Issue 4, 2020November 12, 2020 AEST

The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes

Ben Morrison, Mark Sasaki, Natalie Morrison,
Driving; road safety; motivation; message impact; safety marketing
Copyright Logoccby-4.0 • https://doi.org/10.33492/JRS-D-19-00230
JRS
Morrison, B., Sasaki, M., & Morrison, N. (2020). The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous<br> driving attitudes. Journal of Road Safety, 31(4), 13–25. https://doi.org/10.33492/JRS-D-19-00230
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