Young drivers’ perceptions of road safety messages and a high performance vehicle advertisement: A qualitative exploration

Sherrie-Anne Kaye; Melanie White; Ioni Lewis

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Article Type 1: Peer-reviewed papers

Vol. 26, Issue 1, 2015

February 24, 2015 AEST

Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration

Sherrie-Anne Kaye , Melanie White , Ioni Lewis ,

Message design Motor vehicle advertising Persuasion Road safety advertising Speeding behaviour Young drivers

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Kaye, S.-A., White, M., & Lewis, I. (2015). Young drivers’ perceptions of road safety messages and a high performance vehicle advertisement: A qualitative exploration. Journal of Road Safety, 26(1), 14–25.

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