Vol. 26, Issue 1, 2015February 24, 2015 AEST
ccby-4.0
Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration
Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration
Message design Motor vehicle advertising Persuasion Road safety advertising Speeding behaviour Young drivers
Kaye, S.-A., White, M., & Lewis, I. (2015). Young drivers’ perceptions of road safety messages and a high performance vehicle advertisement: A qualitative exploration. Journal of Road Safety, 26(1), 14–25.