All Articles tagged road safety advertising

• Article Type 1: Peer-reviewed papers
  August 05, 2017 AEST
  Investigating Perceived Control Over Negative Road Outcomes: Implications for Theory and Risk Communication
  Rebecca PedruzziAnne SwinbourneFrances Quirk

  Pedruzzi, R., Swinbourne, A., & Quirk, F. (2017). Investigating perceived control over negative road outcomes: Implications for theory and risk communication. JACRS, 28(3), 30-42.

  Abstract
• Article Type 2: Contributed articles
  May 02, 2017 AEST
  Understanding Low-Level Speeders to Increase Speed Compliance via Road Safety Campaigns
  Richard BlackwellSarah ZankerJoanne Davidson

  Blackwell, R., Zanker, S., & Davidson, J. (2017). Understanding low-level speeders to increase speed compliance via road safety campaigns. JACRS, 28(2), 47-55.

  Abstract
• Article Type 1: Peer-reviewed papers
  February 24, 2015 AEST
  Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration
  Sherrie-Anne KayeMelanie WhiteIoni Lewis

  Kaye, S., White, M., Lewis, I. (2015). Young drivers’ perceptions of road safety messages and a high performance vehicle advertisement: A qualitative exploration. JACRS, 26(1), 14-25

  Abstract
• Article Type 1: Peer-reviewed papers
  November 07, 2011 AEST
  Beyond Reviews of Road Safety Mass Media Campaigns: Looking Elsewhere for New Insights
  Barry Elliot

  Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety...

  Abstract
• Article Type 1: Peer-reviewed papers
  November 07, 2011 AEST
  A Systematic Review of How Anti-Speeding Advertisements Are Evaluated
  B PlantF RezaJ Irwin

  A systematic review of the methodologies used to empirically evaluate anti-speeding advertisements was conducted, and the advantages and limitations of these methods consolidated. Of the 28 studies that met the...

  Abstract
• Article Type 1: Peer-reviewed papers
  November 07, 2011 AEST
  What Can We Learn From Recent Evaluations of Road Safety Mass Media Campaigns?
  Lisa WundersitzPaul Hutchinson

  Mass media campaigns can play an important role in promoting road safety issues to a large proportion of the population. In order to understand what elements make a road safety...

  Abstract
• Article Type 2: Contributed articles
  November 07, 2011 AEST
  The Importance of Fear Reduction in Fear-Based Road Safety Advertising Appeals
  Jennifer Algie

  Road safety advertisers need to include fear reduction in fear-based advertisements to improve road safety behavioural outcomes. When designing advertisements containing relief components to reinforce safe driving attitudes and practices,...

  Abstract