All Articles tagged message impact

• Article Type 1: Peer-reviewed papers
  November 12, 2020 AEST
  The Relative Efficacy of Positively and Negatively Valenced Road Safety Campaign Messages in Improving Dangerous Driving Attitudes
  Ben MorrisonMark SasakiNatalie Morrison

  Morrison, B.W., Sasaki, M. and Morrison, N.M.V. (2020). "The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes". JRS, 31(4), 13-25. https://doi.org/10.33492/JRS-D-19-00230

  Abstract