All Articles tagged Motor vehicle advertising

• Article Type 1: Peer-reviewed papers
  February 24, 2015 AEST
  Young Drivers’ Perceptions of Road Safety Messages and a High Performance Vehicle Advertisement: A Qualitative Exploration
  Sherrie-Anne KayeMelanie WhiteIoni Lewis

  Kaye, S., White, M., Lewis, I. (2015). Young drivers’ perceptions of road safety messages and a high performance vehicle advertisement: A qualitative exploration. JACRS, 26(1), 14-25

  Abstract
• Article Type 2: Contributed articles
  November 07, 2011 AEST
  Regulation of Motor Vehicle Advertising: Toward a Framework for Compliance Research
  Robert DonovanLynda FielderMichael EwingRobyn Ouschan

  There is concern that certain content within some motor vehicle television advertising may negatively influence the driving attitudes and behaviours of viewers, particularly young people, and hence have a negative...

  Abstract