All Articles tagged Campaign evaluation
- Article Type 1: Peer-reviewed papers
November 07, 2011 AEST Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety...
- Article Type 1: Peer-reviewed papers
November 07, 2011 AEST Mass media campaigns can play an important role in promoting road safety issues to a large proportion of the population. In order to understand what elements make a road safety...